Beauty is no longer skin deep, especially in the supplement space. At this year’s Vitafoods Europe, the lines between wellness, skincare, and science blurred further as supplement brands pushed the boundaries of what "beauty from within" really means.From conversations with over 30 brands across 16 countries and four continents, one thing was clear: consumers want results they can feel and see. That demand is reshaping how brands formulate, market, and deliver beauty supplements in 2025. Here are the top seven trends leading the charge.GLP-1 Inspired Beauty—From Waistlines to Jawlines: If there was one buzzword echoing through the halls of Vitafoods Europe, it was GLP-1—a hormone-based compound linked to appetite control and weight loss. While best known for its role in the rise of medications like Ozempic, its influence is moving into the supplement world.What’s the beauty angle? As Frederic, founder of Purasana (Belgium), put it,“When people lose weight quickly, they worry about looking gaunt or tired. We’re exploring GLP-1 support products that preserve muscle tone and skin elasticity.”Expect more dual-purpose supplements, blending metabolic support with collagen, hyaluronic acid, or adaptogens to combat sagging and dehydration.Consumer searches are also tying GLP-1 treatments to premature aging, sagging, and skin dehydration, especially on forums like TikTok and Reddit. This positions collagen and elastin-supporting supplements as not just complementary, but essential, for anyone on a weight-loss journey who’s concerned about preserving their facial volume and youthful appearance.Collagen 2.